PPC Advertising

PPC Advertising (Pay Per Click) is an internet advertising model implemented to bring traffic directly to your website.  Essentially, the main purpose is to bring more visitors to your website each time a visitor clicks on your ad from another website.

With today’s technology, PPC marketing is one of the most powerful online marketing tools a company should have in order to maintain a competitive edge against its competitors.  What separates PPC from other forms of marketing is that it will provide tangible and measurable results. These results can be leveraged to understand where exactly every dollar is used and determine your ROI (return on income).

Why is Pay Per Click PPC Needed?

With the growing trend of people using the internet as a source for information, shopping, and advertising, more and more companies are beginning to rely on internet search engines to be recognized.

Who needs Pay Per Click PPC?

Anyone and everyone who operates an online business and looking to expand their customer base or gain more exposure.

How Does Pay Per Click PPC Work?

As the advertiser, you must ask yourself three questions when considering PPC to gain exposure.

  1. Who are you trying to target?
    • Always keep the audience in mind.
    • Understand the keywords your audience tend to use when searching.
  2. What are you hoping to achieve?
    • Know what you want your audience to see when they click on your ad text.
    • Maximize repeat visitors and organic growth by keeping your landing page simple and relevant
  3. How will you measure success?
    • Ensure you have proper tools implemented into your website to analyze traffic and potential trends.  Example: Google Analytics

Pay Per Click PPC works by you (the advertiser) paying a fee to the publisher (website owner such as Google AdWords, Bing Ads) to gain exposure and recognition.

Depending on the advertiser’s preference, PPC can be accomplished by selecting one of the two models.

1.  Flat-rate PPC

The advertiser and publisher agree on a fixed cost prior to implementing the PPC.

2.  Bid-based PPC

The advertiser would compete with other advertisers in an auction hosted by the publisher for ad placement.  The winner of the auction will have preference for ad placements and keyword results.

How PlayOn Media Help You with Pay Per Click

“When implemented by PlayOn Media, PPC will help you gain more exposure and attract new visitors or my name isn’t Daniel Oliveira” – Daniel Oliveira

At PlayOn Media, we have professionals with a combined experience of over 20 years in:

  • internet marketing
  • web design
  • web development
  • web security

We practice what we preach everyday by continuously researching best practices and delivering the best PPC results for you.

PlayOn Media’s PPC Strategy

PPC Strategy

To customize a PPC campaign that’s right for you, we will get to know your business, industry sector, and competitors.

From there, we will work with you to develop a strategy that’s going to deliver the results you need.


PlayOn Media will deliver a strategy by extending your existing campaign, or developing accounts at new networks.  We ensure you own the accounts and have a relationship with the relevant network owners.


We will confirm you are targeting the most appropriate keywords and ensure all your resources are used efficiently.  We will use sophisticated techniques that will allow you to cover as much relevant search results, while avoiding areas that will not benefit your business.


Without the right data, optimizing a PPC campaign will be very difficult to accomplish.  Our proven methodologies and best practices will allow us to ensure your PPC campaign will be tracked properly and provide relevant results.

PPC Optimization

We will continually refine and tweak your PPC campaign and keep pushing the performance boundaries to its limits.

Our Services for PPC include: (but not limited to)

  • PPC Monitoring
  • PPC Cost Management
  • Keyword Discovery and Selection
  • Ad Text Creation
  • Ad Submission
  • Campaign Improvement Modification
  • Help with Optimizing Landing Pages

We will not only help you understand the process, but guide you through each step of the way!


Every project is unique, so we will not be able to quote a “one-size-fits-all” price.  The price of our PPC service will vary based on the keyword volume and monthly spend you decide on.

However, we will do our best to provide affordable and competitive rates to ensure you get the most out of your resources.

What separates PlayOn Media from the competitors?

  • Local (Cover Greater Toronto-Hamilton Area)
  • Trustworthy
  • Experienced
  • Friendly
  • Strong Track Record

What are you waiting for?  Give us a call (289) 426-5118 or contact us via our contact page.

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