What can Pay Per Click PPC Do for You?

 In News, Search Engine Optimization

What can Pay Per Click PPC Do for You?

What can Pay Per Click PPC Do for You?

PPC image

What is Pay Per Click PPC?

Pay Per Click PPC is an internet advertising model implemented to bring traffic directly to your website.  Essentially,  its main purpose is to bring more visitors to your website each time a visitor clicks on your ad from another website.

Why is Pay Per Click PPC Needed?

With the growing trend of people using the internet as a source for information, shopping, and advertising, more and more companies are beginning to rely on internet search engines to be recognized.

Who needs Pay Per Click PPC?

Anyone and everyone who operates an online business and looking to expand their customer base or gain more exposure.

How Does Pay Per Click PPC Work?

As the advertiser, you must ask yourself three questions when considering PPC to gain exposure.

  1. Who are you trying to target?
    • Always keep the audience in mind.
    • Understand the keywords your audience tend to use when searching.
  2. What are you hoping to achieve?
    • Know what you want your audience to see when they click on your ad text.
    • Maximize repeat visitors and organic growth by keeping your landing page simple and relevant
  3. How will you measure success?
    • Ensure you have proper tools implemented into your website to analyze traffic and potential trends.  Example: Google Analytics

Pay Per Click PPC works by you (the advertiser) paying a fee to the publisher (website owner such as Google AdWords, Bing Ads) to gain exposure and recognition.

Depending on the advertiser’s preference, PPC can be accomplished by selecting one of the two models.

1.  Flat-rate PPC

The advertiser and publisher agree on a fixed cost prior to implementing the PPC.

2.  Bid-based PPC

The advertiser would compete with other advertisers in an auction hosted by the publisher for ad placement.  The winner of the auction will have preference for ad placements and keyword results.

How PlayOn Media Help You with Pay Per Click

At PlayOn Media, we have professionals with a combined experience of over 20 years in:

  • internet marketing
  • web design
  • web development
  • web security

We will not only help you understand the process, but guide you through each step of the way!

What separates PlayOn Media from the competitors?

  • Local (Cover Greater Toronto-Hamilton Area)
  • Trustworthy
  • Experienced
  • Friendly
  • Strong Track Record


Pay Per Click – Wikipedia

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