Pay Per Click PPC is an internet advertising model implemented to bring traffic directly to your website. Essentially, its main purpose is to bring more visitors to your website each time a visitor clicks on your ad from another website.
With the growing trend of people using the internet as a source for information, shopping, and advertising, more and more companies are beginning to rely on internet search engines to be recognized.
Anyone and everyone who operates an online business and looking to expand their customer base or gain more exposure.
As the advertiser, you must ask yourself three questions when considering PPC to gain exposure.
Pay Per Click PPC works by you (the advertiser) paying a fee to the publisher (website owner such as Google AdWords, Bing Ads) to gain exposure and recognition.
Depending on the advertiser’s preference, PPC can be accomplished by selecting one of the two models.
The advertiser and publisher agree on a fixed cost prior to implementing the PPC.
The advertiser would compete with other advertisers in an auction hosted by the publisher for ad placement. The winner of the auction will have preference for ad placements and keyword results.
At PlayOn Media, we have professionals with a combined experience of over 20 years in:
We will not only help you understand the process, but guide you through each step of the way!
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